Nearly one in five deodorant users now apply product beyond the underarms – up from 16% just two years ago. Whole-body deodorant isn’t a fad; it’s odour care, skincare and body care converging into one category. O&3 breaks down what’s driving the shift and the natural oils, butters and waxes formulators need to get it right.
Read more
Ingredients in Focus
View all articles
Discover the Amazon’s remarkable botanical ingredients and their benefits for skincare and haircare. Learn how responsible sourcing helps support local communities while protecting one of the world’s most valuable ecosystems.
Read moreIn Focus: Zero Waste
All Sustainability articles
Origin Stories
View all articles
Discover the Amazon’s remarkable botanical ingredients and their benefits for skincare and haircare. Learn how responsible sourcing helps support local communities while protecting one of the world’s most valuable ecosystems.
Read more
Wellness
View all articles
Sweat-friendly beauty is the next evolution of active skincare: products designed to work with perspiration, friction, heat and frequent cleansing rather than simply promising to be sweat proof.
Read moreSkincare
View all articles
Sweat-friendly beauty is the next evolution of active skincare: products designed to work with perspiration, friction, heat and frequent cleansing rather than simply promising to be sweat proof.
Read moreSoap Making
View all articles
Pentasodium Pentetate is a chelating agent used in soaps and cosmetic products to prevent various mineral components from binding together and negatively affecting the formulation. Chelates are used to prevent rancidity, brown-spotting, cracking and discolouration.
Read more