11 mins
August 31, 2026
The Rise of Whole-Body Deodorants: What’s Driving the Trend and the Natural Ingredients Behind It
Nearly one in five deodorant users now apply product beyond the underarms – up from 16% just two years ago. Whole-body deodorant isn’t a fad; it’s odour care, skincare and body care converging into one category. O&3 breaks down what’s driving the shift and the natural oils, butters and waxes formulators need to get it right.
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