For years, the clean beauty movement has gained momentum, with consumers seeking natural, plant-based products that are free of harsh chemicals and synthetic ingredients.
However, today’s beauty consumers prioritise science-backed results, and a 2023 Harris Williams survey shows 91.9% of consumers value effectiveness over “clean” labels (still important at 80.4%).
Ayurvedic beauty bridges this gap by harnessing the power of natural ingredients and modern science to create science-backed, high-performing, natural skincare products.
As mentioned in last month’s trend report, Ayurveda is a traditional Indian system of health and wellbeing that has been around for thousands of years and Ayurvedic beauty products are made with natural ingredients that nourish the skin and promote overall health. Often hailed as the “Science of Life,” the term “Ayurveda” is derived from Sanskrit, where “Ayur” means life, and “Veda” means knowledge or science.
Today, we will explore the differences between clean beauty and Ayurvedic beauty, the best natural ingredients to incorporate into Ayurvedic formulations, as well as what the rise in demand means for brands…
Ayurvedic Beauty: The Future of Clean Cosmetics?
Ayurvedic beauty stands out from clean beauty due to its natural approach to whole-body health. Unlike clean beauty, which primarily focuses on skincare, Ayurveda encompasses a comprehensive wellness philosophy and products are crafted to harmonise with other Ayurvedic practices, aiming for a balanced lifestyle. Ayurvedic beauty products harness the potency of traditional natural ingredients renowned for centuries for their skin-nourishing properties, such as turmeric’s anti-inflammatory power or neem’s antibacterial efficacy. It also adopts a personalised approach, acknowledging the uniqueness of each individual’s skin and catering to diverse needs and doshas (body types).
The rise of Ayurvedic beauty brands
As consumers become more interested in natural and effective beauty products, Ayurvedic beauty brands are starting to gain popularity. These brands are combining traditional Ayurvedic principles with modern science to create products that are both safe and effective. Some of our favourites include:
While rooted in tradition, Urban Veda’s certified vegan and cruelty-free products are designed to address modern skin issues such as pollution damage, dehydration, and dullness.
Sahajan positions itself as a luxury brand, offering high-quality ingredients and a pampering skincare experience, prioritising scientific validation and their products are clinically tested to ensure effectiveness for various skin concerns.
Striving for sustainability, Kama Ayurveda offer a comprehensive range of authentic Ayurvedic products for skin, hair, body, and even baby care.
What natural ingredients are good for creating Ayurvedic blends?
Ayurveda emphasises using whole ingredients in their natural state and at O&3, we offer a variety of carrier oils and essential oils, as well as a range of other product categories. Some oils particularly well-suited for creating Ayurvedic formulations include:
Carrier Oils
Sweet Almond Oil
This lightweight oil is high in Vitamin E and easily absorbed by the skin, making it ideal for all skin types in various formulations.
Jojoba Oil
Similar to the skin’s natural sebum, Jojoba oil balances oil production and provides deep hydration.
Sesame Seed Oil
Rich in antioxidants and antibacterial properties, Sesame Seed Oil is excellent for mature and blemish-prone skin.
Coconut Oil
Known for its moisturizing properties, Coconut Oil is a good choice for dry or damaged skin, but comedogenic (can clog pores) for some, so be mindful of skin type.
Essential Oils
Lavender Oil
Soothing and calming, Lavender Oil reduces inflammation and promotes relaxation, making it a great addition to sleep and stress-relief formulations.
Sandalwood Oil
With antiseptic and astringent properties, Sandalwood Oil combats acne and promotes a radiant complexion.
Tea Tree Oil
A powerful antibacterial and antifungal agent, Tea Tree Oil is effective against blemishes and minor skin irritations.
What Ayurvedic products can brands create?
There are a vast range of possibilities for Ayurvedic formulations, here are some ideas to get you started:
Dosha-Specific Skincare Lines
Tailor products for Vata (dry, sensitive skin), Pitta (oily, acne-prone skin), and Kapha (oily, congested skin) based on Ayurvedic principles.
Natural Face Oils
Serums and face oils blended with carrier oils and targeted essential oils to address various concerns such as wrinkles, hyperpigmentation, or dryness.
Ayurvedic Cleansing Rituals
Create a multi-step cleansing routine with natural oil cleansers, milk cleansers, and exfoliants.
Hair Care Products
Formulate nourishing hair oils, scalp treatments, and shampoos with Ayurvedic ingredients to promote hair growth and scalp health.
O&3 Thoughts
For brands and formulators, the rise of Ayurvedic beauty offers a chance to thrive. Understanding Ayurveda’s core principles and ingredients is key, alongside clear communication of the philosophy and benefits. Scientific backing and options for personalisation, along with sustainable sourcing practices align with Ayurveda’s natural approach, creating a winning formula for the future of clean cosmetics.
Please note that the views/opinions expressed in this blog are solely our own. It is the responsibility of our clients to conduct the necessary testing to substantiate any claims and ensure compliance with industry standards for every ingredient. We will not accept any liability for claims made based on our content.
