As a nation we’re all becoming more conscious of our health and wellbeing and never more so than in the wake of the pandemic.
There is a huge movement towards a more natural and holistic lifestyle and at the heart of this is the word ‘organic’. From food to beauty, it’s a buzz word that is here to stay.
And let’s face it, if you’re going to use something on your face or body, why wouldn’t you want it to be as clean and pure as possible? So why wait? Clear out your cosmetic bag and give your skincare regime a new lease of life.
With the popularity of organic beauty rising, in this blog we’re exploring the true meaning of organic beauty, why it’s so popular and sharing why we’ve got our clean credentials in the bag!
Below the surface: a true meaning of beauty
Organic means that products have been formulated with organically farmed ingredients.
However, it’s easy to be misled because there’s no legislation for organic cosmetics, meaning anyone can call their product organic, irrespective of its true organic content.
The Soil Association is the UK’s biggest organic certification body and certification means that products haven’t been tested on animals, are free from genetic modification and don’t contain any of the following:
Controversial chemicals
Parabens and phthalates
Synthetic dyes, colours and fragrances
Nano particles
But enough of what they don’t contain and on to the really good news. Truly organic products bring the following benefits to your beauty regime:
High levels of antioxidants, which slow cell damage from free radicals
Sustainably sourced, organic ingredients
A transparent manufacturing process
Biodegradable ingredients
Minimal packaging and maximum recycled content
Protection of wildlife and biodiversity
Making Headlines
Beauty is in the eye of the beholder and we’ve got our eye on the statistics, which highlight just how much this industry is booming.
Organic isn’t just a trendy word to throw around carelessly. Organic beauty is serious business! Here in the UK, we LOVE beauty. In fact, as of 2020 the UK’s beauty industry was worth a jaw-dropping £27 BILLION and within that the natural and organic cosmetics market is worth £221 million pounds.
In fact, it seems our make-up bags are bulging because women in the UK spend on average £400 per year on beauty and own at least 24 beauty products at any one time.
With so many brands and products to choose from, is now the time to switch to organic? We think so because it brings with it so many positives. One of those is the impact on our environment.
A staggering 70%[2] of the plastic waste generated by the beauty industry isn’t recycled and ends up in landfill. That’s why we’ve committed to the British Soil Association to move to more sustainably sourced packaging.
Organic beauty is kinder to the planet and kinder to us. Naturally sourced ingredients such as Aloe Vera, Lavender and Tea Tree have wonderful healing properties that leave skin feeling smooth and nourished and far less prone to irritability.
And the even better news? Organic products are kinder to our purse strings. Why? Because the high-quality ingredients mean you don’t need to use as much, therefore saving you money in the long run.
Our Clean Credentials
Here at O&3 we’re proud to be COSMOS organically certified by The British Soil Association and boast over 200 organic products in our collection. From the soil to the oil, we’re committed to making the best possible environmental and social improvements for everyone involved in our business. Our globe-trotting team travels the world to source the best oil ingredients.
https://professionalbeauty.co.uk/site/newsdetails/brits-spend-400-pounds-on-beauty-product
https://www.marieclaire.co.uk/beauty/benefits-of-organic-beauty-710046
Please note that the views/opinions expressed in this blog are solely our own. It is the responsibility of our clients to conduct the necessary testing to substantiate any claims and ensure compliance with industry standards for every ingredient. We will not accept any liability for claims made based on our content.
