Peeling Back the Trend | How Banana is Redefining Beauty in 2025

In 2025, banana has emerged as one of the most unexpected yet influential beauty trends of the year and not simply as a nostalgic fruit scent.

Instead, it is being embraced as a symbol of softness, comfort, and sensorial indulgence, fuelling a wave of formulations that connect emotionally with consumers while delivering effective skin benefits.

At O&3, we are closely monitoring this evolution. The banana trend reflects a shift in how beauty consumers relate to their products. And it’s a space where ingredients like our Organic Banana Infused in Sunflower Oil can offer both relevance and performance.

What is driving the banana trend?

Across a range of markets, including luxury and indie, we are seeing a rise in beauty narratives that focus on comfort, the senses, and emotional connection. Banana, with its creamy texture, gentle qualities, and association with warmth and nourishment, fits this movement well.

Recent launches such as Prada Beauty’s Banana Balm and Marc Jacobs’ Daisy Wild (featuring banana blossom as a top note) show how brands are using banana as an aesthetic that reflects several trends:

• Food-inspired skincare, with edible textures and comforting aromas.
• Gender-inclusive beauty. Banana’s appeal is subtle, not overly sweet or feminine.
• ‘Comfort luxury’ products that combine high-quality formulation with emotional resonance.

This broader movement is influencing product textures, colours, and ingredient storytelling across skin care, body care, and fragrance, making banana a timely and versatile element for new product development.

Why Organic Banana Infused in Sunflower Oil?

At O&3, we offer a certified Organic Banana Infused in Sunflower Oil, created through a gentle process that captures the skin-softening and antioxidant benefits of banana in a formulation-ready base.

Key benefits of our Organic Banana Infused in Sunflower Oil for formulators

• Skin barrier support
  Sunflower oil offers high levels of linoleic acid (Omega-6), which is known to help restore and maintain the skin’s natural barrier. The infusion of banana enhances this with gentle antioxidants and skin-conditioning nutrients.

• Sensory and emotional appeal
  This ingredient aligns perfectly with the sensory-led trend in beauty, it supports a creamy, indulgent product experience while maintaining a clean and natural profile.

• Versatility across applications
  Suitable for face, body, hair, and wellness formulations. From lightweight oils and milks to masks and balms, it can easily be incorporated across a wide range of products.

• Organic certified
  Ideal for brands focused on natural, certified organic formulations and clean-label positioning. Find our range of certifications here.

Innovative formulation product concepts using our Organic Banana Infused in Sunflower Oil

Our Organic Banana Infused in Sunflower Oil can serve as a base or active in formulations designed to capture both the technical and sensorial qualities of the banana trend, here are some of our suggestions of ways you can jump on the trend:

• Banana milk cleansing balm
  For nourishing, gentle makeup removal.

• Comfort serum
  Combining banana oil with oat or chamomile for sensitive skin.

• Butter yellow body oil
  Aligned with the soft pastel trend, ideal for post-shower application.

• Moisture recovery hair mask
  A pre-wash treatment oil for dry or sun-damaged hair.

• Unisex skin oil
  Banana’s neutral aroma and texture make it ideal for gender-inclusive care.

O&3 thoughts…

While banana’s current popularity may have been driven by aesthetics and social media virality, the underlying qualities of nourishment, softness, sensorial appeal, and natural functionality, suggest longer-term relevance for formulators and brands. Our Organic Banana Infused in Sunflower Oil offers a direct way to tap into this trend.