Formulating with natural ingredients to support women’s wellbeing
Once a topic not talked about enough, one where women felt isolated, frustrated, and misunderstood. Now in 2023 though, society is becoming increasingly aware of the affect’s menopause can have on women’s physical and mental health.
This is due, in part, to a rise in social awareness as older Millennial and younger Gen X generations are more active on social media which provides a platform where women going through menopause can connect with others, share their experiences, and receive support.
Celebrities also use social media to share their experiences with menopause, including their remedies for managing symptoms, too. Actor, Naomi Watts, has recently launched her own range of science-backed menopausal personal care products.
At O&3 we believe using skincare products that are formulated with natural oil ingredients can be an effective way to address the specific needs of menopausal skin and help to keep it looking healthy, hydrated, and radiant.
While there are many resources available, such as websites, books, doctors, researchers, nutritionists, and even TikTokers that aim to dispel menopause myths and offer practical solutions, there is no single place women can go to find the information they need.
What we do know is women going through menopause are actively searching for skincare solutions to prevent symptoms. And, that’s where you come in; brands have the resources to develop products and communicate the best ways to help. With a captive audience actively seeking a solution to their skincare problems, it’s time for brands to take notice…
Why should cosmetic & indie brands be taking notice?
- The global menopausal skincare market size was valued at USD 4.92 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 6.7% from 2021 to 2028. (Source: Grand View Research)
- 73% of women in the United States believe menopause affects their skin, with dryness, dullness, and wrinkles being the top concerns. (Source: Mintel)
- Nearly 75% of women over the age of 50 reported using skincare products that are specifically formulated for aging or menopausal skin. (Source: AARP)
- The global market for natural and organic skincare products is projected to reach USD 22.8 billion by 2028, driven by increasing demand for plant-based ingredients and a growing awareness of the potential health risks associated with synthetic chemicals. (Source: ResearchAndMarkets)
How does menopause affect skin?
As women age, their bodies produce less estrogen, which can cause skin to become dry, thin and less elastic, leading to fine lines and wrinkles.
One area the cosmetic and personal care industry can offer support in is by formulating products designed specifically for menopausal skin changes, such as moisturisers, masks and serums, that contain natural vitamins and minerals to combat the effects of the reduction of estrogen in the body.
What are the best natural oil ingredients for menopausal skincare formulations?
If you’re in the process of researching natural ingredients to formulate products to support the rise of menopausal skincare, read on to find out which natural ingredients we recommend:
- Argan Oil
Argan Oil is rich in vitamin E and essential fatty acids, which help to moisturise the skin and protect it from environmental damage.
- Jojoba Oil
It is similar in composition to the skin’s natural sebum, making Jojoba Oil an excellent moisturiser for dry, sensitive and aging skin.
- Rosehip Oil
High in antioxidants and vitamin A, Rosehip Oil can help to reduce the appearance of fine lines and wrinkles.
- Evening Primrose Oil
This oil contains gamma-linolenic acid, which helps to soothe inflamed skin and improve skin elasticity. Evening Primrose Oil can also help reduce hot flashes.
- Pomegranate Seed Oil
Rich in antioxidants with anti-inflammatory properties, makes Pomegranate Seed Oil a great choice for mature, sensitive skin.
- Marula Oil
Rich in antioxidants and omega-9 fatty acids, Marula Oil can help to reduce inflammation and improve skin hydration.
- Sea Buckthorn Oil
Vitamins A, C, and E aplenty, as well as omega-7 fatty acids, makes Sea Buckthorn Oil a great natural ingredient to help improve skin elasticity and reduce the appearance of wrinkles.
Top tips for menopausal skincare
- Use gentle cleansers: Use a mild, gentle cleanser to avoid stripping the skin of its natural oils.
- Moisturise: Use a moisturiser with naturally moisturising natural ingredients such as argan oil, jojoba oil, and rosehip oil which can help lock in moisture and prevent water loss from the skin.
- Wear sunscreen: Sun damage can exacerbate the signs of menopausal skin
- Avoid hot water: Hot water can be drying and irritating to the skin, so avoid using hot water when washing your face or taking a shower.
- Use a humidifier: Indoor heating and air conditioning can dry out the skin, so using a humidifier can help add moisture back into the air and your skin.
- Stay hydrated: Drinking plenty of water can help keep your skin hydrated from the inside out.
The use of natural oil ingredients can have significant benefits for menopausal skincare products, providing hydration, nourishment, and protection against environmental stressors.
When it comes to selecting natural oil suppliers, it’s important to choose a partner that prioritises sustainability and ethical practices. At O&3, we offer a range of natural oil ingredients that are as kind to people as they are to the planet.
Our team of oil experts are on hand to help. Simply email email@example.com or call us on 01765 522 120 to talk all things oil with us.
Please note that the views/opinions expressed in this blog are solely our own. It is the responsibility of our clients to conduct the necessary testing to substantiate any claims and ensure compliance with industry standards for every ingredient. We will not accept any liability for claims made based on our content.